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Keith R. Holden, M.D.'s avatar

Thanks for the very important work you do Gary.

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Dave deBronkart's avatar

Excellent work yet again, Gary.

I'm glad you posted those bullet points from the NIH, because I hate them. Their wording is a HUGE contributor to the trust problem - they don't speak to the audience that needs to learn the missing lessons! Nerdy wording like "falsifiability of hypotheses" is guaranteed not to build confidence among people who have practical skills but don't get the abstract stuff.

It is our responsibility as communicators to figure out how to MAKE SENSE to people. If we just say "Trust the scientists," and then they read about corruption and overturned studies, we've lost them. We need to convey lessons in a way that people can understand based on their own practical experience.

Toward that end, I just had a long conversation with my favorite messaging coach, ChatGPT. We made good progress but I'm not ready to push it out yet.

Maybe this can become a series, where we ruthlessly apply our own methods to the question of whether we've said each point clearly! I'd be happy to work with you on it.

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